Thursday, May 3, 2012

DK's May the 4th Be With You

Once again DK (Dorling Kindersley Publishers) will be celebrating May 4th with a Star Wars promotion. They have lots of exciting things going on that I wanted to tell you about.

Star Wars Books and Love of Reading Program

DK has a ton of wonderful Star Wars themed books to help all of us get in the mood for tomorrow, May 4th. You can find those here.

Don't have any of those books on your shelf? Or maybe you do and you'd like to get a few more? Or maybe you'd just really like to support a wonderful reading program? Head down to your nearest Chapters/Indigo store on May 4-6, purchase a DK Star Wars book and DK will make a donation to the Indigo For the Love of Reading Foundation.

ABOUT THE LOVE OF READING PROGRAM We passionately believe that when a child has a book put in their hands it changes their life forever. With the support of Indigo customers and employees the Indigo Love of Reading Foundation puts books into the hands of Canadian children. To do date Love of Reading has committed over $12 million to more than 650 high-needs elementary schools across the country so children can develop a love of reading, unleash their dreams and fulfil their potential. For more information about the Foundation visit, their website.

Star Wars May 4th Parties

In addition, several Chapters and Indigo stores across Canada will be having special May the 4th parties this weekend sponsored by DK and featuring costumed characters from Star Wars provided by the 501st Legion. Here’s a full list of stores (asterisk means the 501st will be there)

  • St. John's, NF – Saturday May 5th / Call for details - Chapters St. John’s 70 Kenmount St A1B 1W3 –709.726.0375
  • Halifax, NS – Saturday May 5th / Call for details – Chapters Halifax - Bayers Lake Power Centre, 188 Chain Lake Dr – 902.450.1023
  • Ottawa, ON* – Friday May 4th – 12 noon – Chapters Rideau – 47 Rideau Street – 613.241.0073
  • Ottawa, ON* – Saturday May 5th – 3.00 pm – Chapters Kanata – Kanata Centrum, 400 Earl Grey Drive Unit # 1- 613.271.7553
  • Toronto, ON* – Friday May 4th – 12.30 pm – Indigo Eaton Centre – 220 Yonge St – 416.591.3622
  • Toronto, ON – Saturday May 5th / Call for details - Indigo Yorkdale – 3401 Dufferin St, Unit #29 – 416.781.6660
  • Winnipeg, MB*– Saturday May 5th – 12 noon – Chapters Polo Festival, 695 Empress Street – 204.775.5999
  • Calgary, AB*– Friday May 4th – 2.00 pm – Chapters Shawnessy – The Boulevard Shopping Centre, 16061 Macleod Trail S.E. – 403.201.5660
  • Vancouver, BC* – Friday May 4th – 12 noon – Chapters Robson – 788 Robson Street – 604.682.4066

If you attend the event, don't forget to take your camera and take lots of photos. Then head over to DK's Facebook page and post the photo. You can also tweet them on Twitter using the hashtag #DKmay4th. For each photo they get, they will make a donation to the Indigo For the Love of Reading Foundation.

May the 4th Be With You Photo Contest

As if that wasn't enough, DK is also hosting a photo contest for the entire month of May! Send them your photos of you, family member, or friend reading one of the DK Star Wars books and not only will they make a donation to the Indigo For the Love of Reading Foundation, but they'll also pick their favorite one and that person will win a DK Star Wars library worth $200. DK will also donate a complete set of DK Star Wars Readers to the school library of their choice! For more information about the photo contest, head over to the Photo Contest section on May the 4th Be With You page in DK's website.

DK Star Wars Book Reviews

One last thing, come back tomorrow when I'll have my reviews of two of DK's Star Wars books. Both covers feature my favorite character. Know who I am talking about, do you? Hmmm...?

May the 4th be with you!!


  1. Well here's another good reason to live in Canada!
    I would love to celebrate the 4th with DK.

  2. i did hear something about this today, but wasn't paying enough attention. Thanks for filling me in.


Thanks so much for your comment. I really appreciate it. Unfortunately, I've been getting lots of spam comments, so I'm turning on word verification to help keep spammers away. I know it's a pain; I don't like it either. Hopefully, in time I'll be able to turn it off again. Thank you!